As the old saying goes, once you meet me, you won’t forget me. The same can be said for your sticker campaign.

Stickers are so versatile from mailers and packaging to social media posts. When people see your stickers, they’ll remember your brand! But it does take a bit of strategy to make sure those who see your stickers come away with a positive impression of your brand.

Sticker marketing is an amazing digital tool as well. Stickers are great for raising awareness of upcoming events or product releases.

But just like any other marketing campaign, stickers can be more successful if you put in the effort to create the right sticker.

Keep these 5 tips in mind for an effective sticker marketing campaign:

1) Plan – What is your goal for this sticker campaign? What do you hope it will accomplish?

2) Design – Make sure you have a clear motive with a good CTA

3) Keep it Precise – Your sticker design needs to strike a chord with your audience

4) Customize – your design needs to include your brand’s logo and contact information

5) Provide an Incentive – Giving an incentive to your audience might be the oldest trick in the book but it is one that works

The ease of creating a campaign shouldn’t make you complacent

It’s true- sticker marketing campaigns are easy to create. You don’t need any special equipment or software, and you can put one together in just a few minutes. This shouldn’t discourage you, though. Even in its simplicity, stickers can make you stand out.

Before implementing a sticker campaign you need to decide on your goal. What do you wish to achieve from this campaign.

If you want your sticker campaign to be a winner make sure you keep it precise and to the point.

A sticker marketing campaign can be an effective way to market your business and the best part is that it doesn’t take much time or cost to set up.

But just because it’s easy, don’t let that make you complacent. Even in its simplicity, stickers can make an impact and attract customers.

A Clear Motive with a Good CTA

A successful sticker campaign will always start with a clear motive and a good call to action.

What do you want people to do after they see it? These are important questions to ask before you get started, and they will help dictate how your stickers look and what kind of stickers you should create.

To make a successful sticker campaign, you need a clear motive with a good call-to-action (CTA).

The CTA could be anything from “come buy our product” to “call us” to “sign up for our newsletter.”

Including a date will ensure that people know when the offer ends and they’ll be incentivized to act quickly.

A clear purpose behind your campaign is important because, without one, you’ll end up wasting money on stickers that don’t do what you want them to do.

For example, if your motive is to get more people on your email list then you’ll want something like “join our mailing list.” On the other hand, if you want them to buy something from your website then you’ll want something like “buy now.” And don’t forget that call-to-action! You can’t leave people wondering what they should do next. Your message should be straightforward and easy to understand.

To be a winner, make sure you keep it precise and to the point

Just like with any other campaign, before you start your sticker campaign, you need to decide what you would like it to accomplish. If you want people to visit your website, for example, then make sure the sticker says exactly where the website is located.

Another important detail of a successful sticker marketing campaign is having a clear motive with a good call-to-action. For example, if you’re trying to get people to sign up for your email list, then using a “sign up” call-to-action on the back of your sticker might be the best way to go.

Customize your stickers

Customizing stickers is a great way to make your sticker campaign stand out.

Your sticker design needs to hook your audience in order for them to take notice and engage with your campaign. You can customize stickers by adding things like logos or colors that will appeal to prospective customers.

The last tip is to give an incentive for customers who engage with your sticker marketing campaign. This could be anything from a coupon code or access to exclusive content. Just make sure not to overdo it and give away too much! You don’t want people expecting an incentive every time they receive one of your stickers.

Give an incentive to your audience

Incentives are a great way to boost engagement with any marketing campaign.

Think outside the box with your marketing to engage customers. For example, give customers a coupon for their next purchase that is redeemable on your store website. This way, they’re incentivized to visit your site and buy again.

In order to encourage your target audience to participate, offer them a reward for their effort. You can use an incentive as a goal or as a reward. A goal is something that you hope your audience will achieve and a reward is something you make available to your team once they meet their goal. Incentives don’t have to cost money. They can be as simple as playing a board game with friends or walking around the block after work with your colleague.

Conclusion.

As any business owner will tell you, the secret to success is knowing how to outsource what you don’t have time for. This is especially true when it comes to marketing your business.

Great content and engaging social media posts are just part of having a successful online marketing campaign. The right marketing campaign can help you dial in on the things that are most important for maximizing ROI.  It’s an investment worth making!