With Google receiving over 8.5 billion searches daily, knowing how to use keywords is an important part of running your online presence.

Tailoring your content by using keywords that your customers are searching for is how you get internet traffic to your site. This is part of the search engine optimization process.

But web traffic alone isn’t enough. There’s no point getting views on your site if you can’t translate that into sales increases.

This is where buyer intent keywords come in. Buyer intent keywords are the search terms that people will use if they’re looking to make a purchase. This means if you get these viewers onto your website, it’s more likely to result in a purchase.

So, for your business to succeed, you need to use buyer intent keywords. Keep reading to learn 5 tips for doing this.

1. Use Keyword Research Tools

There are lots of online resources that can teach you how to do keyword research. The first thing to do is learn about different buyer processes. Figure out what your customers’ processes are and tailor the keywords accordingly. 

When someone is looking to make a purchase, there are three options of keyword search they can do. These are informational, commercial, and “buy now”. Once you know which intent your customers have, use a keyword tool to find the best keywords. 

For more information, check out this post on keyword research. 

2. Stop Using Low Intent Keywords

Your research is going to result in a long list of relevant keywords. Some of these keywords are relevant to your guaranteed customers, while others are for the possible customers who are considering purchasing. 

But you only have so many resources. Prioritize making sure your guaranteed customers are finding you. You do this by focusing on your high intent keywords, and dropping the low intent ones. 

3. Use Risk-Related Keywords

Some customers have high intent but are hesitant buyers. To get onto their radar, use risk-related keywords. If they have concerns about reliability or returns, it’ll reflect in their keyword search.

4. Test Out Your Keywords

Sometimes you find keywords that work, and other times, you don’t. Save time by comparing your keywords to see which are most effective at boosting your traffic. 

This means instead of running a campaign, analyzing your data then changing your keywords, you run two campaigns at the same time. This gives you a clear indication of which keywords are more successful at bringing in customers. It also shows which keywords are most likely to translate into sales. 

5. Analyze Your Customer Reviews

Your customer reviews are a vital source of information. This is where your customers let you know exactly what they are looking for and what they liked. You can also note top keywords from the reviews and incorporate them into your SEO strategy. 

Using Buyer Intent Keywords

When you use buyer intent keywords, your increased web traffic also increases sales. Make sure you’re using the keywords properly by implementing these tips. 

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