It’s no secret that video marketing is on the rise. In fact, a recent study showed that 78% of marketers say video will be core to their strategy in 2020—and that’s up from 63% in 2017!
As we move into 2022 and beyond, the video will only become more important for marketers. After all, not only is video extremely versatile, but it’s also extremely shareable, making it the perfect tool for driving awareness and engagement.
So, how can you use video marketing to succeed in 2020 and beyond? Here are five ideas:
1. Use video to tell your brand story
Your brand story is the heart and soul of your business. It’s what makes you unique and sets you apart from your competitors. The medium of film would be the most effective in getting the message across your consumer base. Studies have shown that the majority of customers link the companies with attractive video campaigns in a favorable light and have proven sales records to back that up.
Whether it’s a short film, a customer testimonial, or even just a quick explainer video, using video to tell your brand story is a great way to connect with your audience and build trust.
2. Use video to generate leads
Video is a powerful lead generation tool. In fact, according to one study, 68% of respondents said they’d be more likely to buy a product or service after watching a video about it.
“Our article on video pitches was an instant hit, it got recognition and backlinks from high-quality relevant blogs without any reach out whatsoever. – Hardik Masani, Marketing team, TeleCRM.in”
One great way to use video for lead generation is to create an explainer video about your product or service. You can also use video as a way to drive traffic to your website or landing pages—simply include a call-to-action at the end of your videos and make it easy for viewers to learn more about your business. With the internet and social media penetration present almost everywhere, a well thought out video campaign will reach every possible client and customer.
3. Use video to close deals
If you’re in sales, you know that the key to closing deals is building relationships with your prospects. And what better way to build relationships than with video?
Try using video as a way to introduce yourself to new prospects or follow up with existing ones. You can also use video to do virtual presentations or product demos—that way, your prospects can get to know you and your product without ever having to leave their office. It also portrays a sense of professionalism to have a well-organised video to do the same. Make sure you cater to specific viewers and not follow a cut-paste method to inculcate a sense of personal touch.
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4. Use video for customer support
If you want to reduce customer support calls and increase customer satisfaction, try using video. Whether it’s a quick how-to guide or a step-by-step walkthrough of your product, video can be a great way to help your customers solve problems on their own.
You can also use live chat services like Zoom or Skype to provide one-on-one customer support—that way, your customers can get the help they need in real-time.
5. Use video for internal communications
Video is a great way to communicate with your employees, whether you’re sharing company updates, conducting training sessions, or onboarding new hires.
Not only is video more engaging than text-based communications, but it’s also more efficient—you can cover a lot of ground in a short amount of time when you use video. Plus, employees can watch videos on their own time, which means they won’t have to take time out of their busy schedules to attend live events. Many enterprises have taken up training their employees and workers through video lectures, which makes sure the learning is uniform and organised.
Ready to get started with video marketing? Contact us today and we’ll help you create a strategy that’s right for your business.