Technology has revolutionized how we do business, market ourselves and get feedback on our marketing outcome. Social media platforms have provided more accessible channels for marketing and consequently increased brand visibility through social media marketing. As a result, the concept of social listening was born. It tracks conversations and interactions such as mentions and likes related to specific brands on social media platforms. These interactions are then analyzed to develop strategies to further the brand’s visibility and increase its reach and clientele base.

Social listening tools are thus softwares that are programmed to effectively track, monitor, and consequently analyze interactions revolving around your brand on social media platforms. They do so by identifying specific keywords in the mentions then data is analyzed by the marketers.

NetbaseQuid is your brand’s best shot on social listening. It is a social listening tool that focuses on your brand’s health and perception, trend analytics, and crisis management. It can also develop campaign strategies that will come in handy to further your brand’s visibility. NetbaseQuid has worked with many well-renowned companies, Walmart, CocaCola, New York Times, and Warner Bros.

Statistically, close to two-thirds of marketers opine that the value of social listening tools has increased significantly, at least in the last few years. These tools help you get a rigid framework of how your clients perceive your brand, your competition, and their suggestions on what your brand might be missing or overdoing.

How?

Social listening has two vital steps, the first being monitory. Here, the tools track mentions of your brand, products, competitors, and keywords that pertain to your brand. The second step is analysis wherein, the data collected is keenly analyzed so that meaningful actions that will better your brand are derived.

Benefits of incorporating social listening tools to your business

Client engagement

They help you to engage your market directly and understand them better. For instance, an existing client might post their feedback on your product, and the same can make you adjust a thing or two about it accordingly.

Crisis aversion

Social listening tools give you a chance to monitor client sentiments to tell in case of changes in brand perception. A thorough investigation into the causative agent of change will tell you precisely the cause, and from this, you will figure out a management plan to get your brand confidence back on track.

Product intelligence

Tracking these conversations online also helps get insights from the clients on any adjustments they feel would better their client experience. Making adjustments based on client feedback improves your relationship with them and instills a sense of oneness, increasing brand loyalty.

Pinpoint collaboration opportunities

Tracking conversations will help you catch a glimpse of fellow market players in your industry. Interaction with them may breed collaboration through mergers that mostly get both brands in better positions and improve the overall client experience.

NetbaseQuid helps you monitor customer feedback and brand mentions and analyze the same for devising ways to better your brand.