Do you want more organic traffic and more sales this year? Of course you do! In that case, you need to prioritize implementing a failsafe SEO strategy.
However, SEO trends are constantly evolving, so this also means keeping on top of any upcoming changes to online usage. From the shift to mobile usage to the preference for video content, there’s a lot to consider.
Feeling lost and don’t know where to start? We’re here to help with a simple guide to SEO for businesses that’ll help you get the results you crave.
So, if you’re ready for success – read on!
1. Local SEO
The importance of SEO tailored to your location cannot be understated when it comes to small businesses. Ensure all your content is geo-tagged (including images, blog posts, and contact-us pages).
The more you can drop your location, the better. You should audit your entire site to ensure your SEO is the best it can be. Unfamiliar with website audits? Don’t worry – this company can help.
2. Mobile Optimization
Gone are the days of browsing on a desktop; now, most of your viewers come from mobile devices. Therefore, mobile optimization is one of the types of SEO you cannot afford to ignore.
It’s simple to make a website functional and aesthetic on desktop; mobile is more challenging. Fortunately, most website builders will have mobile optimization options to help small business SEO.
3. Video Content
Attention spans are getting increasingly shorter; as a result, people are happier to watch short videos or infographics than to read long blog posts.
Luckily for you, creating video content is fun and can be easy. Either task your digital marketing department with designing a fantastic company video or choose the more straightforward infographic option.
You can make infographics easily using several free online services – just make sure they also include SEO services.
4. Quality Is King
You may have noticed the rise of articles written by bots recently. Although AI has great potential, it’s not quite there yet. You’ll notice some things just don’t seem right when you read a bot-written article.
Search engines penalize this type of content, instead prioritizing well-written, informative, and factual content (as written by yourself).
5. Multi-Channel Marketing
Finally, don’t rely solely on your website. Promote your products and services through every channel possible. Build your following and engagement on:
- Youtube
- TikTok
For each of these platforms, signpost to your online shop. Your organic traffic will increase immediately.
SEO Trends That Ensure Success
Now you understand all the latest SEO trends of 2022, it’s time to start implementing them. Each is as important as the next, so make sure not to neglect a single one. Check out Engineroom if you are looking for an seo agency in Melbourne
A solid SEO strategy could be the difference between being a market leader or a miserable failure – so make sure you get it right this year!
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