We all are aware of insurance so we do the insurance of vehicles and things to avoid financial loss. While many turn to FreewayInsurance.com, today we are going to talk about two insurance companies which are well known for their commercials which attract people to buy insurance.They are Otto Insurance and Geico. Commercial of Otto Insurance heart-touching story about a girl who was saved from being euthanized at the animal shelter because her pet parent adopted pet insurance. On the other hand, the commercial for Geico was a funny, innocent ad that doesn’t push any boundaries as it features a cute little lizard who is just trying to eat a fly.
The insurance company Otto came into existence in 2011 and is privately owned while Geico is an American Insurance company which is from 1963 and is a public company. In this article, I will tell you Difference Between Otto Insurance And Geico, two insurance companies. To Read the full article to get detailed information about the topic.
About Otto Insurance
Otto Insurance is a company that focuses on educating customers about insurance by providing the most reliable information on the web and making it easy for the user to get in touch with them if the users need any help or advice. The base of their business is content marketing as their website has hundreds of articles on topics ranging from how to find cheap car insurance rates to the different types of coverage whatever users want to know. Each blog post they post has an educational and entertaining tone which makes reading fun for users while still providing useful information.
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It is a new start-up that offers insurance for those people who ride scooters and mopeds. They are trying to grow their company by using social media platforms to attract customers and partners. They give non-owners auto insurance to individuals who drive under their name and don’t own a car. The company was interested in creating a podcast because they felt that audio would give a better impact by telling stories about their clients and the things that happen to them who drive but don’t own a car.
This company was founded by Millennials who saw the imperfections in the current system so they are using their technological savvy to do things in a better way. They use social listening software like Hootsuite or Radian6 to monitor conversations about cars online. That’s how they reach their goals by making podcasting about storytelling and connecting with people through relatable stories of driving in their life.
About Geico
Geico is a company that has been able to get its name out there through social media. In 2010, this insurance brand started posting videos of talking geckos on YouTube and their Facebook page and this campaign got successful. The proof of its success is that you can still see the gecko mascot being used today. They claim to be “the first company to create a national advertising campaign featuring a lizard” but of course it is not true. However, this shows how effective this viral marketing stunt was. Geico is a great example of using social media to sell its product and has one of the most successful Facebook pages with over 2 million likes. Their content on Facebook is always entertaining and interesting although it is all about selling car insurance.
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They continuously share links to articles that highlight the dangers of driving without car insurance or accidents caused by uninsured drivers. And whenever someone sees this post they will be reminded to go and buy some Geico insurance and that’s how they attract customers. It is one of the most interesting and innovative companies in advertising as they have been working for years and have remained a successful and beloved brand. The reason behind their success is that they do something different every time and this is proven true with their most recent ad campaigns. One of the popular ad campaigns by them was a commercial in which just a man talking to his dog and this video not only got popular but also received awards from the AdWeekAddest, The One Show Interactive Awards, and the British Arrow Crafts Awards under the category of online video creativity.
Main Differences between Otto Insurance and Geico
The following are some differences between Otto Insurance and Geico:
- Otto Insurance is for auto while Geico is for car insurance.
- The insurance company Otto came into existence in 2011 and is privately owned while Geico is an American Insurance company which is from 1963 and is a public company.
- Otto Insurance is a retail e-commerce company while Geico is an American Insurance company.
- Otto came into existence in 2011 while Geico is working since 1963 which means it came into existence many years before Otto
- Otto is a smaller company in comparison to Geico as Geico is a larger firm.
- Otto is owned by Michael Otto while Geico is owned by Berkshire Hathaway.
- Otto is a private company while Geico is a public company.
The Final Words
The goal of both insurance companies is to create ad campaigns and to increase customer retention and attract new prospects. They work so well on their campaigns so that they can earn a good amount of money. However, both Insurance Companies are different from each other so if you want to take insurance you can go according to your need of insurance as described above that Otto is for auto while Geico is car insurance.
I hope this article was helpful and you have got the main difference and the detailed information about the Otto Insurance And Geico.