Nearly any business cannot exist without an online presence today, so if you are running one, you are very likely to need a website and hosting for this website. However, the story does not end here. It’s good to have a website that can be used for various purposes, for presenting things, informing people, or selling things to them, but it’s even better if you can create a more active form of communication with them – that is mailing. A simple email account on free mailing services like Gmail, Yahoo, Outlook, etc. is perhaps not exactly what you need – you will rather need some dedicated hardware and software that will be able to send and receive thousands of emails a day. For this reason, apart from the website hosting, you might as well need special hosting for sending and receiving emails, which in fact is a distinct thing from ordinary site hosting. That’s why in today’s article we want to have a closer look at what is email hosting, why you actually need it, and which features are to be provided within it.
Email hosting vs. web hosting
Email hosting is a type of hosting that is specifically aimed at sending and receiving emails. Usually, mail hosting is performed on a separate server, though the providers of hosting services may often include email accounts in their web hosting plans. While web hosting is aimed at providing the website’s operation, email hosting consists in, as mentioned, sending, receiving, and storing emails, so the email server is usually visited only by its administrator, that is you and your company’s employees responsible for the correspondence.
How does email hosting work?
Mailing does not consist just of a single app that is running on the server – it’s a set of different software solutions that help you manage your correspondence. All these elements ensure different aspects of your mailing, such as s secure authentication, email re-routing and replication, user domain name management, etc. When an email is sent via an email server, a secure link between the latter and the receiver’s email server is created. There are also additional measures to improve the security of your hosting, protecting everybody from spam or malware, data breaches, or leaks. The data is encrypted, so only you and your customer can get access to it, so you may not worry when transmitting sensitive data. The mailing server is to guarantee you uptime and constant trouble-free operation.
What makes email hosting necessary?
There are a number of reasons, why email hosting is an essential service that most companies with serious ambitions.
Uptime. To be always efficient, you need that your services work properly and without interruptions. You may receive thousands of emails a day, so there must be a powerful server, dedicated to this purpose, to process them. The reason why uptime is so essential is that the communication with the customers has to be prompt, so they can get immediate feedback on any issue, especially when they have certain complaints about some problems and want to resolve them as quickly as possible. That’s why, to keep your customers satisfied, you need to provide them with efficient communication most of the time, for which purpose a reliable mailing server is crucial.
Expandability. Perhaps when starting a business, you won’t need to deal with too much correspondence. But as you grow, the scale will expand, too, so to be in line with them you’ll need to be able to expand your capacities. A good email hosting provider will necessarily offer you a wide range of scalable options, and with quick provision, so you’ll always be able to opt for additional storage or bandwidth to meet your growing requirements. For example, one of such providers is Hostzealot, a hosting provider that offers a broad variety of hosting solutions for the needs of any business.
Advanced inbox security. Good Email hosting comprises a rich set of tools that help you provide maximum security to your correspondence. The encryption will protect your and your customers’ emails from being intercepted, so no dubious character will be able to read them, while anti-spam and anti-malware applications ensure that the emails will be always safe to open.
Company’s brand name. Last but not the least, having your own mailing service allows you to have your own domain in the address. Your emails will be recognizable, and will thus inspire confidence in the users that receive them, which wouldn’t be the case with a mail from a random Gmail account, while you will present yourself as a serious company.
The last few words
As you have seen, as a company, having your own mailing service is going to be very helpful and even essential for a self-respecting business. It provides secure, fast, and reliable communication with your customers and presents you as a brand. So, when looking for web hosting for your site, you shouldn’t forget how critical it is to set up your email hosting as well, and we hope that this article has made it clear to you, why. Thank you for your attention and have a nice day!