How to Rank Higher on Google Shopping: 6 Actionable Tips That Get Results

If you manage an e-commerce site, then you understand the importance in determining how to rank higher on Google Shopping. But what actionable steps can you take to guarantee better results? Check out these six tips:

1. Optimize Your Product Data

Some customers will discover your brand exclusively through Google, not social media, and not word-of-mouth. To reach the right people behind the search queries, it’s important that your product data is up to date.

Irrelevant or missing data impedes your chances of being found in searches. The Google Merchant Center is where you input your data to improve your Google shopping rank.

2. Use Negative Keywords

You’re probably familiar with using keywords to boost your SEO.

Negative keywords streamline your traffic by telling Google who not to show your ads. This ensures your impressions are not misused and increases your chances of ads being shown to people truly looking for your products.

3. Upload High-quality Images

This can’t be stressed enough!

Google’s guidelines for product photos exist to set your brand up for success and increase your ranking for Google shopping. Invest in professional photography and remove any distractions from your product imagery.

Your images are the most important aspect of your Google shopping listing.

4. Create Compelling Product Titles and Descriptions

Product titles and descriptions are the second most important factor in your Google shopping ranking. How your product appears in searches is directly tied to the SEO optimization of your titles.

Do plenty of keywords research. Test and reiterate your descriptions until you find something leading to sales.

5. Optimize Your Website for Mobile

Did you know that Mcommerce (mobile shopping) is dominating the market? The easiest way to test your mobile experience is simply to view every page of your website on a mobile device.

Look for any load lags, sizing issues, or experience deficiencies. You can even install a heatmap application on your website to see where users are abandoning your website and learn how to rank higher on Google shopping by addressing complications.

6. Use Relevant Keywords

Local ranking via local SEO has increased 136% in the last year. If you run an in-person brick-and-mortar shop it is essential to have a Google My Business profile.

This will help people find your business based on their location or when they enter a query like “pizza near me.” Use local SEO for Google shopping and include keywords relevant to your business and location to boost visibility.