More than half of the world’s population now uses social media. By generation, that’s 90.4% of Millennials, 77.5% of Gen X, and 48.2% of Baby Boomers. With a strong social media marketing strategy, you can reach ideal customers online.
Then, you can start generating brand awareness, web traffic, leads, and sales with ease.
Here are the tips you need to start creating social media campaigns. With these tips, you can help your business grow. Experience social media campaign benefits firsthand with these tips today.
Really Research
Many businesses make the mistake of creating social media campaigns without research or a plan. Don’t start posting content too soon. Instead, take the moment to learn about your audience, competitors, and each platform.
Here are a few ways you can start gathering the research you need to create an effective campaign.
Customers
If you don’t research your target audience, you could struggle to create content they care about. Instead, you can personalize your content to appeal to specific consumers. Personalization can help you create lasting relationships, allowing you to generate more followers.
When researching your customers, consider their:
- Age groups
- Gender
- Pain points
- Location
- Household income
- Career
- Languages
- Salary
- Marital status
- Buying behaviors
- Online behaviors
- Interests
- Hobbies
If your customers fall into multiple groups, create distinct buyer personas. Learn about how each group behaves while online.
For example, what brands do they already follow? What posts (format, topic, etc.) do they like and engage with most? Think about how often they appear online, too.
As you begin gathering research, you might want to consider which social media platforms your customers use the most often as well. Instead of trying to appear on every platform, you can choose one or two to start with.
Then, you can perfect your social media marketing strategy on one platform before moving to the next.
Competitors
Once you determine which brands your customers already follow, look at the posts your competitors have created. Consider:
- How often they post
- When they post (date/time)
- What topics they cover within their posts
- Hashtags they use
- Formats (videos, still images, etc.)
- Types of content (contests, polls, quizzes, etc.)
Gathering this information can help you better inform your social media marketing strategy.
As you gather this research, consider how you’ll make your strategy unique. Otherwise, copying your competitors might have a negative impact on your plans. Consumers might not follow your brand if you’re doing what everyone else has already done.
Instead, look for ways to stand out within your niche. You’ll have an easier time attracting consumers to your brand. They’ll want to follow you for the unique content you share.
Hashtags
Take a look at the hashtags your competitors use within their posts. Make sure the hashtags they used were relevant to the post’s content. Then, determine which posts generated the most engagement.
Consider which tags your customers are following on social media, too.
Start developing a list of hashtags you can use within your own content. Consider organizing your hashtags into buckets. Then, you’ll know which hashtags to choose for a specific post.
When adding hashtags to your post, don’t use 30 for a single post. Instead, choose four or five relevant hashtags for each post you share.
Then, add a branded hashtag to the post as well.
A unique, branded hashtag will make it easier for consumers to find your content online.
Trends
Make sure to track the latest social media marketing trends before developing your campaigns as well. Choose trends that are relevant to the social media platforms you’re using.
On all platforms, try to maintain transparency. Remaining honest with your customers can help brand trust grow.
Try posting more live videos or interactive content (polls and quizzes) this year as well.
Update Your Profile
Determine which social media platforms you want to start using. Then, update each profile.
Make sure your profile helps consumers learn about your brand. Create an engaging, informative company description for each platform. Add your branded hashtag to the description, too.
Make sure consumers have multiple ways to reach out as well. For example, you can add your phone number, address, or link to your website. The information you can add will vary based on the platform.
Diversify Your Content
When creating your social media content, make sure you’re keeping your audience in mind. Create personalized content based on their needs and interests.
Try to avoid using too much sales language. Instead, provide helpful tips. Consumers might come back for more if you’re sharing informative or helpful content.
Make sure you’re tracking social media marketing trends as you begin posting content, too.
For example, you can create Instagram Stories and start using Stickers to boost engagement. Try posting live videos as well. Live video content can help you leverage the fear of missing out.
People will want to view your Stories or participate in a live video before they miss the chance.
Make sure to maintain brand consistency to help awareness and recognition grow. You can learn more about social media branding here.
Cross-Promote
Once you begin posting on one platform, start cross-promoting on other social media platforms. Cross-promoting can direct followers on one platform to another.
For example, you can let your TikTok followers know you’re hosting a contest on Instagram. Start sharing your TikTok videos and challenges on Instagram or Facebook as well.
Work With Influencers
Working with a micro-influencer could help you reach and appeal to a new target audience.
Look for influencers who have already connected with your customers. Then, ask them to promote your product or service. Consumers might decide to trust your brand based on the influencer’s recommendation.
Start Creating Social Media Campaigns for Your Business Today
Creating social media campaigns for your business can help you reach new customers online. Get started by using these simple tips. Once you begin posting, make sure to review your analytics.
Then, make adjustments to your campaign to find new ways to engage with your audience.
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