Marketing a business can be incredibly daunting, especially if you’re a start-up. Competition is rife and with a variety of marketing techniques to explore it can be hard to know which is best for your business. At the end of the day, an effective marketing campaign is one that makes people aware of your brand but also forges a real connection with them too.
With targeted ads being thrown your way left, right and centre on social media, marketing has never been more important and if you nail your marketing strategy, you could have an arsenal of repeat customers within weeks or months.
In this post, we give you our top 5 marketing tips for your business.
Motion Graphic Design
2D animation videos are a great way to get across a complex product or service on social media in a quick and engaging way. Nowadays, people’s attention spans are getting shorter, especially online. The last thing someone wants to do is sit and read a lengthy blog post about your product. So, what can you do? You can use 2D animation to capture their attention. If you are trying to convey an idea to a product or service that is difficult to explain, a short motion graphic video can help. Interested in creating your motion graphic design yourself? Click here to find out ‘how to make 2D animation’.
As well as getting your ideas across with your audience, motion graphic design videos are also cost-effective as it can all be created by a digital agency in-house. If the idea of 2D animation videos is daunting, don’t worry. A specialist creative agency can assist you with your vision by listening to your ideas, creating a storyboard and creating an eye-catching video for your target demographic and campaign goals.
SEO
Marketing has changed in the past couple of years, but one thing still reigns supreme and that’s Search Engine Optimisation (SEO). With over 90% of internet traffic going through search engines, it just shows that ranking for search engines is essential which is why businesses can’t afford to not incorporate SEO into their marketing strategy.
When you implement a robust SEO strategy, you can help to increase your brand’s position on Search Engine Results Pages (SERPs) which can lead to a significant upshift in traffic to your website.
In addition to gaining more organic click-throughs, SEO can provide a greater return on investment and can be an incredibly cost-effective solution for your business as it targets people already searching for your product or service unlike outbound strategies which require hard selling techniques.
Animated Social Media Ads
Using animated social media ads is a great way to promote your company’s products or services. In recent times, video has become the most popular form of media, leading to an increase in click-throughs and conversions.
Animated social media ads aren’t just great for converting followers into customers, they are also incredibly cost-effective too as there is no need to spend lots of money hiring actors, renting locations and forking out for cameramen etc. Instead, the animated video is produced in-house by an agency. If you amplify and deliver your social media videos yourself, Find out more about ‘how many posts on facebook per day’.
Utilise your creative content
If you’re looking to make more sales and increase your profits, then you should consider using your content across your platforms to reach different audiences. For example, you may have some great campaign imagery that would capture the attention of the gen-z community on Instagram, but this content could also be used in more traditional methods such as email marketing to grab the attention of the 40-something professional.
Additionally, when you use your content across platforms it allows you to stay active and continue the conversation with your followers. When you regularly post content across your platforms, you can reach a wider audience, grow your following and increase the clicks to your website.
Email Campaigns
Believe it or not, email marketing campaigns are incredibly important for businesses. With a high return on investment (£42 for every £1 spent), email marketing shouldn’t be overlooked. In addition to providing a fantastic ROI, email marketing campaigns help to drive conversions to your website, stay in touch with your customers, inform them of new product launches and promotions, share important updates and provide them with discount codes. It allows your business to do a lot, all with one marketing channel.
Email campaigns also make customers feel valued. When you send out an email with “happy birthday” or “thanks for purchasing” along with a little gift such as free delivery on their next order or a promotional code, it helps turn your customers into repeat ones.