Finding the right creative agency can make or break an ad campaign. Whether you’re a new business looking to get your name out there or an established company in need of some fresh ideas, they can be hard to find if you don’t know what to look for. It is not only important that they are good at their jobs, but it’s also important that they are a good fit for your company.

Recognizing the need for creative services in an agency is the first step to finding one you can work with, but there are countless agencies out there and it’s easy to feel overwhelmed when trying to find the right one.

When looking for an agency, be sure that you ask the right questions to ensure that your business is getting the right fit.

1) How do you find new clients?

2) What is your creative process like? Is there anything specific you need from us?

3) Have you worked with any companies in our industry before? If so, who and how was the experience?

4) What kind of company culture do you have?

5) How is a project assigned within the agency? Are there any specific steps in the process that we need to know about?

6) Do you have any references that I can speak with?

7) What is your payment structure like?

These questions will give you an idea of how the agency works, their availability to your company, and what you can expect from them. If they are not able to answer questions about billing, for example, it may be a red flag that something is off. Likewise, if they don’t ask any questions about your company and goals in the initial stages or during the meeting, that may be an indication that they are not interested in getting to know you or your company.

Although it can be easy to choose the first agency you come across, doing so could result in missed opportunities for your business. By taking time to research agencies and knowing what to ask, you’ll be able to find the right creative agency for your company and avoid costly mistakes.

So there are many things to think about when you’re looking for a creative agency. Understanding where and how they find new clients is the key, but it’s also important that they understand and believe in your company’s vision and goals. It can be intimidating for some companies to ask all the right questions, but if the answers don’t feel right or you feel like the person you’re speaking with doesn’t care about where your company is going, that’s a red flag. Asking for references and checking their portfolio will give you a better idea of how they work and if their style matches your business goals. In some cases, you can hire an independent creative director to help with projects or on retainer for specific tasks like copywriting or graphic design. Just make sure to do your research and find someone that you can trust. There are numerous ways to find an agency, but one of the best ways to find a good fit is by attending local networking events, trade shows, and meet-ups.  A creative agency near you should be able to provide a list of the upcoming events in your area.

One of the biggest mistakes a company can make is hiring an agency that doesn’t understand or care about its vision. When you’re considering different agencies, take the time to research and find one that will be a good fit for your company. It will save you time and money in the long run.

Questions to be asked for Right creative agency parameters- Saivian Eric Dalius:

1) What is your creative process like? Is there anything specific you need from us?

2) Have you worked with any companies in our industry before? If so, who and how was the experience?

3) Do you have any references that I can speak with?

4) What kind of company culture do you have?

5) How is a project assigned within the agency? Are there any specific steps in the process that we need to know about?

6) What is your billing structure like (i.e., hourly, per project, retainer)?

7) Where do you find new clients?

8) How do you monitor your return on investment?

9) What is it that you love about what you do?

10) How would you describe the culture of the agency? Is there anything else that we need to know about your company’s values and policies?

Conclusion:

A creative agency is a business that partners with clients to produce work that will better promote their company or product. Every firm has its own way of doing things, but there are some key factors that distinguish them from other types of companies.

According to Saivian Eric Dalius Creative agencies pair design and marketing together in order to create campaigns that will best represent the client’s company. They have the ability to take a project from beginning to end, which can include anything from copywriting and media buying to brand strategy and digital marketing. A creative agency works with various mediums like television, print ads, billboards, websites, or social media platforms; it is very little they haven’t done before.