Why Hire a Digital Marketing Agency? What Are the Benefits?

Whether you’ve just launched a new startup or you’re a veteran entrepreneur, it’s hard to overstate the value of a good marketing campaign. After all, the majority of US companies value marketing enough to spend some amount of money on it, though that figure varies by size and industry.

It’s possible to tackle this challenge yourself, starting your own marketing campaigns for your brand—but why should you? With marketing experts waiting to launch their services across every corner of the internet, it’s far easier to partner with them instead.

Why hire a digital marketing agency, and what are the benefits? Let’s take a look at a few key reasons to consider reaching out to an expert team.

Focus on Your Own Business

For most business leaders, one of the biggest benefits of hiring a digital marketing agency is the time they’ll save.

Taking the DIY approach to your own marketing campaigns might feel like a business-savvy move at the time, but it’s not as easy as it sounds.

If you and your team have no marketing expertise, you’ll likely find yourself struggling to research, analyze, and implement your chosen strategies. You’ll also need to invest in additional training to bring yourself or your team up to speed. Worse, if you make the wrong move with inexpert content and outdated approaches, you may end up wasting all of that valuable time.

The right marketing expert can lift this burden off your team. They can do this without making you worry about training and onboarding.

Instead, you’ll be free to focus on what matters, like the big-picture strategies that move the needle for your business. If you’re tired of looking up industry jargon and attending marketing seminars, consider getting a marketing expert to assist you!

Cut Down Costs

You might think that working with a digital marketing agency would be more expensive than keeping the work within your existing team. However, this isn’t always the case.

On average, most digital marketing agencies charge their clients an average of around $150 per hour for their services.

By contrast, the salary of a full-time digital marketer could run anywhere from $50,000 to $80,000. Note that the final cost will depend on their expertise and your company’s location.

Depending on the amount and type of marketing services they need, many small businesses find it more cost-effective to work with an agency.

In addition, digital marketing agencies will work as independent contractors. This means you won’t even have to eat the cost of taxes, payroll, healthcare, and other benefits.

In many cases, you can even work with an agency on a per-project basis. If you don’t need extensive help, you’ll only have to pay for their services over a short period.

Most agencies are also willing to work with a range of budgets. Even new startups with a limited cash flow can get access to basic marketing services at low costs.

Finally, it’s worth noting that an agency will have access to all of the tools, subscriptions, and premium services you need—without additional fees. This includes things like automation, keyword research, and analytics tools.

Scale Services as Needed

Want to expand your advertising campaigns? If you’re trying to run campaigns with your own team, you’ll need to set aside more time for the project or hire additional team members.

However, if you partner with a digital ad agency, it’s easy to scale services as your business grows. This means you won’t have downtime waiting for onboarding or training. Instead, all you’ll need to do is reach out to your campaign specialist to expand your package to suit your growing business.

Get Expert Marketing Help

When you hire a digital marketing agency, you’re getting immediate access to a veteran team. Your new partners will have the experience and qualifications to make your campaign a success.

Instead of hunting for the right solution to your tech problems or stumbling to improve campaigns through trial and error, you can turn to the experts for help. As they’ll have worked on countless projects similar to yours, they’ll be able to curate effective marketing strategies for a quick ROI. They’ll also know all of the right digital marketing agency professional procedures.

Secure Leads From Multiple Sources

Though it’s easiest to interact with only the customers that visit your website, don’t forget that your potential customers are spread across multiple websites and social media platforms. This is true whether you know about these leads or not!

As they work with your brand, your digital marketing agency will identify places where your audience spends its time online. While it would be hard for you to secure leads from multiple channels at one time, digital marketing agencies will have no trouble generating leads. This means securing leads via email, social media, blogging, paid search, organic search, and more.

Research Your Competitors

One of the biggest struggles for businesses launching new campaigns is positioning themselves. How do you differentiate yourself from the sea of similar brands? What can you do to make your company stand out?

To help answer these questions, the best digital marketing agency will perform some much-needed competitor research on your behalf. This means keeping track of your competition’s business strategies, identifying what works and what doesn’t, and understanding what tools work best for your audience.

This analysis can be invaluable for every major marketing decision you make, from creating content to increasing brand awareness.

Keep Your Business Relevant

You may be an expert in your industry, but are you also an expert in industry-relevant marketing practices? If the answer is “no,” you’ll want to partner with an agency that specializes in creating campaigns for your industry.

Think of it this way: creating a successful ad campaign for a home builder will be different from running ads for a medical practice. Both industries have different audiences that spend time on different platforms and engage with different types of content. If you’re hoping to build a competitive strategy, make sure you’re working with a team that understands the trends in your industry.

Reach the Top of the Search Engine Results Pages

According to one 2020 study, over 25% of people click the first organic search result on Google. Beyond that, the numbers fall sharply, and if your brand appears on the second page of the search results, it may as well not show up at all!

In other words, climbing to the top of the organic results is crucial if you want to grow your business. A digital marketing agency can help you get there.

Good search engine optimization, or SEO, signals to search engines that your business is worth placing high in the rankings. The right SEO marketing campaign can help you start your slow climb to the top. Though you shouldn’t trust a marketing agency that guarantees a top placement, trust that their strategies will help you get higher than before.

Create Engaging Content

No matter where your audience spends its time online, content is what helps you reel them in. Whether you’re creating entertaining stories or posting informative content to help solve their problems, the right approach to content makes a huge difference.

Digital marketing agencies can help you create compelling content anywhere online. This includes blog posts, press releases, social media posts, e-books, website content, video scripts, and so much more.

Even if you hire an agency for email marketing alone, it’s well worth the effort. Email generates around $42 for every $1 spent, making it the single most effective campaign you can run. Consider starting there if you want to test the waters with a marketing agency.

Launch Effective Ad Campaigns

The average American sees hundreds or even thousands of ads per day, and this number is only growing. Experts predict that global ad spend will grow by over 9% globally this year, after 2021’s record-high growth.

Despite the fact that we’re swimming in a sea of ads, it’s safe to say that we don’t notice all of them. Only the most relevant and effective ads cut through the noise.

This is why it’s crucial to work with a company experienced in successful campaigns. The right ads use data-driven tactics to boost your chances of connecting with the right leads.

Even better, expert tools can help you narrow the focus of your campaign to just your target demographic. In other words, you won’t overspend on online users who are unlikely to buy from your brand. This is true whether you’re looking for social media, paid search, display, or native advertising.

Manage Your Social Media Accounts

If you’re hoping to find more customers, it’s essential to be present where your target audience spends its time online. No matter what industry you’re in, this means making the most of social media. After all, around 70% of all internet users—or one-third of the world’s population—are on social media these days!

Tailoring your profile and content to your chosen audience can help you stand out from the crowd, no matter which platform you choose. The best agencies will save you time and money by managing all of your images and content while engaging with your community of loyal fans.

Monitor and Optimize Your Campaign Performance

It’s not enough to launch campaign after campaign; you also need to measure success.

Digital marketing agencies can install tracking and analytics tools that automate this process, making it easy to see how your campaigns are doing. This makes it easy to tweak strategies that aren’t working in real-time as well as to try more of the tactics that work. This should be a basic expectation of any agency you partner with, so if you’re looking into a company that doesn’t offer to measure results, walk away!

Achieve Your Goals Faster

Given the expertise we’ve mentioned above, you can expect to achieve your goals far faster than you would on your own.

As you’d expect, tailored solutions make it easy to expand your reach and visibility, attract more leads and customers, and see success sooner. For small businesses investing a limited budget into their campaign, this can make a huge difference. A small budget that brings quick returns can grow your company fast!

Get More Peace of Mind

At the end of the day, working with a digital marketing agency is a great way to get some much-needed peace of mind.

Handling your own content marketing, social media, SEO, and ad campaigns can be frustrating. This is especially true if you’re trying to learn everything at once! Worse, it can feel stressful when you’re throwing your business’s money into tactics you aren’t sure will work.

Partnering with expert digital marketers can be a great relief. It allows you to know that the money you’re investing into your brand will be spent well.

Even better, with the measurable results we’ve mentioned above, it’ll be easy to feel confident that your decision is paying off! All you’ll need to do is sit back and enjoy the results.